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Industry use caseShopify Plus / Checkout

The Bradery — Shopify challenges for a high-volume e-commerce platform

This use case illustrates the advanced Shopify challenges we address: performance, checkout, tracking, discounts, e-commerce team autonomy and scalability.

Preview of The Bradery used as an e-commerce industry reference
Website preview — The Bradery

Challenges

The problems to solve

01

Reduce checkout friction

02

Address substantial technical debt

03

Simplify discounts and tracking

Functional scope

The features we examined

  • Checkout Extensibility
  • One-page checkout
  • Script clean-up
  • Discount management
  • Checkout Blocks
  • Custom pixel
  • Centralised tracking
  • Release testing

What this demonstrates

How a checkout migration can improve stability, speed, conversion and e-commerce team autonomy.

A project to build

A website to redesign, a platform to launch or a process to automate?

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